What each tier actually buys you
Semi-couture (₹85K–1.75L): primarily machine embroidery with light hand-finishing. 6–10 week build. Good for sangeet/cocktail or budget-conscious brides.
Mid-couture (₹1.75L–3.5L): substantial hand embroidery (zardozi, gota, sequin), structured construction, 3–4 fittings. Most Delhi brides land here.
Signature couture (₹3.5L–7L): heavy hand-embroidery throughout, real silver tilla/badla, founder-led design, 4–6 fittings, 4–6 month build. This is where Le Wraps and most independent Delhi ateliers compete with big-label craftsmanship.
Heirloom couture (₹7L–35L+): real gold karam, semi-precious stones (rubies, emeralds), 1,500–4,000 hours of hand work, ceremonial-grade. Sabyasachi and similar.
Hidden costs no one mentions
Most quoted prices exclude: heavy dupatta (₹35K–1.5L additional), embellished can-can/petticoat (₹15K–40K), waist-belt/kamarbund (₹25K–1.2L), inner corsetry (₹8K–25K), final-month alterations (₹10K–50K), courier and customs for NRI brides (₹15K–60K). Always ask for the all-in number.
Key takeaways
- Semi-couture: ₹85,000 – ₹1.75L
- Mid-couture: ₹1.75L – ₹3.5L
- Signature couture: ₹3.5L – ₹7L
- Heirloom couture: ₹7L – ₹35L+
- Hidden costs: blouse, dupatta, fittings, alterations, courier
